Tuesday 24 May 2011

Assignment 5: Brief Writing





Design Brief
Pictographic Narrative
Tell a story with a sequence of images using simplified pictorial signs and symbols

The idea is a series of images which depicts very little on an individual level, but when combined produces a product which conveys not only a story but contains a message. The message being conveyed is “money makes the world go round”, this was chosen because it can be easily depicted symbolically and has a strong meaning and impact.

Design of each symbol will be very simplistic and the purpose of this is to ensure viewers don’t have to figure out what is going on, it will be straight to the point. The entire project will be done in black and white to give it a basic sense, it will not be bias to any colours, gives it that symbolic feel and it will be easy on the viewers eyes. This will symbolic piece, so no text will be used in any of the images, it will rely solely on the symbols to convey the message. There will be two versions of the product; first product will be white background with black symbols and the second will be black background and white symbols. Each symbol will be divided into 6x6 inch squares on a 18x12 inch canvas.

With the ever growing speed of technology, more and more people have mobile phones, especially smart phones, this is why the final product will be produced for mobile phone devices, it will be designed as an animated wallpaper. The product should be able to run smoothly on most mobile phones, so to ensure this the product file size should be as small as possible.

The wallpaper will be animated so that each symbol will appear one after each other, but in a smooth fading transition, the animation should be at a medium pace, so that it’s not too quick for viewers to miss out on the symbol but it also shouldn’t take long.

The target audience will be probably directed more towards adults mainly because it seems relevant and they can relate to the message being conveyed. An adult has to be responsible, make a living and get a job, when all this happened they get to see the real world and realise how to world functions which will allow them to understand the meaning of “money makes the world go round”.


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